Tiaong For Leni
In 2022, I had a feeling of threat to my right to suffrage as a Filipino. Back then, we experienced the dissemination of misinformation, different initiatives to revise history, automated troll farms, biased traditional media, etc. which may affect people's decisions in choosing the right leader. This is why, as an individual who wants to stand up and fight for misinformation, I am one of those who created a group that supports a leader who has integrity and compassion, is competent, considers public participation in governance, and has concrete plans hence, Tiaong for Leni; a group that supports 2022 Presidential Candidate Leni Robredo, the 14th Vice President of the Philippines.
We began as 4 volunteers 2 students and 2 professionals until we made our initiative to grow the community and eventually became 35. We started to do it through word of mouth until the volunteers became a hundred and the rest is history.
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In this group, I am appointed as the Creative Head where I pushed myself to research how I can align our principles and goals to the campaign. During my research, I gathered materials that we can reuse for posting including helpful content that can invite people to choose this leader and reasons why she is the right leader. I created the logo, campaign posters, videos, social media graphics, and promotional materials and created templates for these so that we can invite other volunteers to take part in the campaign while ensuring the content’s cohesiveness and its unification in creative direction.
Primary Logo
Secondary Logo
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My research led me to follow Alaia Design's Strategy for the campaign so I can put content that was cohesive and comprehensive. This has been followed by other volunteers across all regions even with Filipino OFWs around the globe. Their strategy was compelling and engaging making me adapt their approach and messaging so that we can align with the plans of Team Leni Robredo and Tiaong for Leni's advocacy - To elect the right candidate for the nation's future. To make it easier especially in Tiaong, I designed templates that are not only accessible through Canva but also accessible even in just Microsoft PowerPoint in exchange for what I believe is a real change and good governance.
