Signature Lazada Moment is Lazada’s Project that encourages its Customer Care Department and subordinates to deliver an unforgettable service to customers, solve their problems on point, and come up with solutions that create value.
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The logo that I did is very direct. Following Lazada's creative directions, I only added a word mark that conveyed the goal of the project. Something that is unforgettable and connects to the emotions of our target audience.