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"Where Every Meal Feels Like Home"
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NipaHaws serves fresh "Lutong Bahay" dishes located at Paiisa Tiaong, Quezon that aims to provide a dining experience that highlights the rich culinary heritage of Tiaong, Quezon and other Filipino comfort food. This restaurant has a warm and cozy setting that offers ready to eat dishes that are ready to pickup and can be delivered through every household’s doorsteps everyday. They also cater special events.
Word List
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Lutong-bahay
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Home-co
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Fast
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Fresh
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Authentic
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Farm-to-Table
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Sulit
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Affordable
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Mura
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Filipino
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Pinoy
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Kubo
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Nipahut
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Native
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Traditional
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Tropical
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Eco-friendly
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Sustainable
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Cozy
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Maaliwalas
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Breezy
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Welcoming
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Inviting
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Hospitable
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Flavorful
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Delicious
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Relaxing
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Modern
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Quaint
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Open-air
The elements of the logo includes a nipa hut's roof, palm trees, coco nuts and a guitar. These elements are a combination of what the customers can experience when they go to NipaHaws. Since the clients want to introduce the homey feels in the restaurant, I made the nipa hut's roof stand out in the logo. This, together with other design elements created a welcoming, lively, cozy and inviting vibe, which aligns with the restaurant's goal of offering warm, home-cooked meals that are convenient and accessible.
Target Market
Primary:
Young adults (ages 18-35) and above living in Tiaong, Quezon, and nearby towns.
Demographics:
Low-income to Upper income locals, food enthusiasts, vloggers.
Psychographics:
Appreciates a cozy, welcoming environment who enjoys basic, straightforward dishes that are satisfying and delicious, makes dining choices based on necessity and affordability, enjoys finding good deals, prioritizes value-for-money dining options that can cater big groups.
Key Messages
Budget-Friendly and delicious: Good food at the price that you will love!
Fresh: Every dish is created from the freshest, locally sourced ingredients.
Fast: Enjoy the comfort and convenience of Home-Cooked Meals that are ready-to-serve within just a few minutes.
Peaceful Ambiance: Immerse yourself in a relaxing and refreshing environment surrounded by coconut trees and eco-friendly huts.
Tone
Contemporary
Vibrant
Engaging
Style
Modern Filipino dining experience that seamlessly blends the native Filipino aesthetics catering the warmth and authenticity of Filipino hospitality.
Color Palette
#0167e0
R1 G103 B224
C100 M54 Y0 K12
#1bbdf8
R27 G189 B248
C89 M24 Y0 K3
#b7ebfb
R183 G235 B251
C27 M6 Y0 K2
#FF3C00
R255 G60 B0
C0 M76 Y100 K0
#f7b121
R138 G212 B6
C35 M0 Y97 K17
#f7b121
R247 G177 B33
C0 M28 Y87 K3
I have chosen a palette that feels welcoming, lively, and vibrant. Not only does it reflect the restaurant’s vibe but it also brings an energy that stimulates appetite and conveys freshness. It also resonates with their tagline, " Where every meal feels like home."
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