Lazada Peers
Lazada Peers has been my project since the beginning of 2020 with the goal of providing customers a support group where they can ask questions and help each other.
This project gave a room for our customers to look for other platforms other than our customer service. As we equipped the group with daily posts that includes bite-sized information and engaging activities, Lazada Peers successfully built a peer-to-peer group that helped on addressing the most common issues and questions.
The group had 54.9k members in 2020, was around 400k members before I left the company, and is continuously growing.
As I followed Lazada's brand direction, I used Lazada's logo straightforwardly and added the word "Peers" to the logo. With Lazada's logo, we easily introduced the community group to Filipino Lazada users.
In 2020, 62.3% of Filipinos are using Facebook
which is why this is the chosen platform for the community.
The vast majority of Facebook users at that time is at ages 18-24. So we designed banners that are appealing to these target market.
As time went by, the members of Lazada Peers went up and reached the target number. Lazada Peers post designs and styles changed when the company seen the value of the project. Together with Lazada's marketing team, we also changed the tone of the project and then Lazada started to hire people that will focus specifically on this project. It's direction changed and it became an exclusive group only for Lazadanatics.
As the group grows, the company is also evolving and part of that evolution was me. I have been assigned to other Lazada Projects but even though Lazada Peers was not my main focus anymore, the company ensured that I was still part of the community group's evolution. I continuously brainstorm ideas with the team, create post templates to ensure that its content is curated, standardized, and up to date, and conceptualized initiatives. I am also assigned to be the Livestream Director during the launching of important events and partner brands. The banners that I have shown in this page were originally my work. Below, are some of the other initiatives that I released within the LazadaPeers community group.
