Jeune Éclat is a Filipino skincare brand owned by a French Businesswoman and Dermatologist who quickly fell in love with the Philippines and its culture. Throughout her tour in the Philippines, she noticed that most Filipinos she encountered did not have a skincare routine. Because of this, she stayed in the country, researched and looked for the country's natural resources that will create skincare solutions that cater to the needs of Filipino skin. Combined with her French expertise in dermatology with the beauty secrets of local ingredients, she carefully crafted each product ensuring a glowing and healthy complexion of Filipinos.
In its branding I am asked to connect it to Filipinos while expressing its uniqueness, elegance, effectiveness and its connection with French Dermatology. Below are the product images I designed for Jeune Éclat's products.
In the Philippines, when the market hears about skincare from France, it will always be referred to as a "sosyal" or "sophisticated" brand and when a product is branded with those words, Filipinos consider it high quality and will have a good impact on skin. Most of the key player skincare brands in the country are global items which is why, together with the creator of this skincare brand, we have decided to name it "Jeune Éclat", which means "Youthful Glow". Now, to go with this kind of brand image, I used minimalist design, to exhibit a clean and modern look.
To make the product more premium, I used a design with a smooth and matte finish.
Primary Logo
Secondary Logo
Submark
"Jeune" means "young" in French, and "Éclat" means "radiance" or "glow." To perfectly encapsulate its definition and what it can do, I have chosen an artistic and decorative font for "Jeune Éclat" to show high-quality and carefully crafted skin care. Using curvy, flowy lines, and varying stroke thicknesses gives the text a luxurious and sophisticated appearance and showcases modernity and simplicity.
As we want it to exude elegance and sophistication, I added an abstract art of a woman's face in a pendant. Not only does it define classiness and elegance but it also defines the quality of Jeune Éclat that nurtures a woman's beauty and grace. To highlight the core promise of the brand, I also added sparkles to showcase that the brand's products add a touch of magic and allure.
Buko
Aloe
Calamansi
Pomelo
Luya
Malunggay
Papaya
Pili
The palette I built for Jeune Éclat combines warm, earthy tones with soft, inviting shades to create a sense of natural elegance and sophisticated care. The primary colors establish a strong brand identity, while the supplementary colors add depth and versatility, ensuring the brand can communicate effectively across various materials and contexts. This palette reflects the brand’s commitment to using natural resources and delivering glowing, healthy skincare solutions.
Asther
Avenir
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Tt Uu Vv Ww Xx Yy Zz
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
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While rooted in the beauty traditions of the Philippines, part of Jeune Éclat's commitment to quality and transparency is to show images of what the company does aside from its brand - that it is not just about its products and does not only give benefits to the skin but also contributes positively to the environment and the local communities in the Philippines.
With this brand design, I am confident that it will go with Jeune Éclat when they become known globally in skincare as a product of the Philippines. This design will continue to showcase the sophisticated blend of elegance, simplicity, and connection to nature as Jeune Éclat continue to redefining beauty standards while honoring the beauty of cultural diversity and natural abundance committing to timeless elegance, efficacy, and the pursuit of radiant, healthy skin for all.
