"Every hero has a chug-a-jug. Fight through dehydration
and pollution. Be empowered by CHUG-A-JUG."
Many plastic bottles end up being burned, releasing toxic byproducts such as chlorine gas and ash laden with heavy metals into the air. In this regard, an advocacy was raised to prevent the detrimental effects of burning plastic bottles through a campaign entitled CHUG-A-JUG.
As we align our project with La Salle’s vision of improving the quality of life in the Philippine society, we launched Chug-a-jug initiatives that encouraged LaSallians to be environmentally aware. On top of this, we also introduced a bottle design that is easy to carry, lightweight and can keep them hydrated for the rest of the day that can easily appeal to the target market.
Environmental Awareness
Remind LaSallian students about the impact of single-use plastics on the environment.
Easy-to-carry
reusable bottle
Leverage the project to market reusable bottles, promote environmentally conscious consumer choice, reduce waste and promote sustainable habits.
Community Engagement
Foster a sense of community and collective responsibility towards environmental conservation.
I decided to rebrand this campaign to showcase how my skills developed over time. Let us pretend it is 2016, and I am assigned to revise the logo here is a view of the campaign's PREVIOUS LOGO and the REVISED LOGO.
OLD LOGO
The previous logo contains an illustration of a jug but that is not the jug that we are promoting.
NEW LOGO
As you can see in the logo I created, I made the wordmark similar to water droplets if "Chug-A-Jug" is ever written using it. On top of that, I shaped it identical to the shape of the jug that we are promoting.
